A small habit. A clearer reputation.
Ask consistently.
Learn from everyone.
Plan a review-request habit you can keep. Estimate the workload and understand the rating math without promising five-star results.
Your planning estimate
review invitations over 30 days
Model: completed jobs × 30 ÷ 7; expected reviews = invitations × response rate. Displayed ratings may be rounded by the review platform.
A message you can actually use
Write one neutral invitation.
Invite eligible customers consistently, whether their feedback is positive or negative. Personalize this draft and use a channel where follow-up is appropriate.
Keep customer names and contact information in your own approved system. This worksheet never sends messages.
1. Ask every eligible customer.
Use the same neutral invitation after a completed job. Don't screen out unhappy customers, offer incentives, or ask for a specific rating.
2. Make it one easy step.
Send the direct review link in an appropriate, permission-based follow-up. Respect opt-outs and avoid repeated reminders.
3. Read and respond.
Set aside time each week to understand feedback. Keep replies calm and protect customer privacy.
The math, without the mystery.
Additional reviews needed = round up [current count × (target − current average) ÷ (new-review average − target)]. When existing reviews are below the target, this only has a finite answer if the assumed new-review average exceeds the target. With no reviews yet, the first review can meet a target at or below its own rating. It does not predict actual customer ratings.
Policy reference: Google Maps policies on fake engagement and review solicitation.
Built for people doing the work.
I'm Eric Yim. I work on making service businesses easier to understand, find, and trust. This tool turns one small part of that work into a repeatable habit.
Read my field notes on marketing, customer trust and building a service business →
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